Business values are more than just words on a website or posters around the office, they are guiding principles that shape how we work, how we treat one another, and how we make decisions. Yet, as businesses grow and adapt to a changing world, it is easy for values to drift out of sync with new goals or culture aspirations. So, how do you know if your values need a refresh, and how do you create or realign them effectively? 

1. Reflect on the present by reviewing your existing values. Are they relevant? Are they being lived across all levels in the business? Spend some time to gather honest feedback. 
    

2. Engage your team in workshops or surveys to identify what matters most to them. What behaviours, principles or beliefs define their ideal workplace?
    

3. Align with the strategy by thinking about the business's broader vision and goals. What kind of culture and behaviours will help get you there? Ensure that your values can act as a bridge between present and future.
    

4. Be sure to keep it real, as values that feel overly generic, aspirational or disconnected from reality won't stick. Focus on what makes your business unique and meaningful. 
    

5. Communicate and embed your values once they are defined, share them widely and clearly. It's important to not stop there, make sure you embed them in every part of every team member’s experience, from onboarding to performance reviews to recognition programs. 
    

6. Consider accreditations that can help provide some structure to a review. 

   Well aligned values do more than simply inspire - they create a sense of purpose, attract like-minded talent and foster decision-making that drives long-term success. When your values and goals are in harmony, the result is a thriving workplace where everyone feels connected and invested. 

Note: Material on this platform is not legal advice but we’re here to point you in the right direction if needed.