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Working Towards Better Management Practices in the UK Screen Industries

Following an extensive study of management practices within the UK’s unscripted television sector, Dr Christa van Raalte summarises 'The Good Manager', which she co-authored with Dr Richard Wallis. The full article draws on a survey of 1180 professionals and in-depth interviews with 22 managers working in the UK screen industries, as well as on research in management studies and organisational psychology across a range of sectors.  

Full article linked at the bottom of this page.

Key facts

  • Good management practices are a key factor in the wellbeing of a workforce
  • Operating conditions in the screen industries can present obstacles to good people management
  • Addressing these obstacles through better awareness and training can have a substantial positive impact on working conditions and mental health outcomes across these industries

Good management and workforce wellbeing 

Management practices have a powerful impact on workforce wellbeing across all sectors. Research suggests a strong correlation between good management practices and psychological wellbeing, leading to positive working cultures and high levels of productivity. Conversely, poor or neglectful management practices are strongly correlated with negative outcomes such as bullying, burnout and ‘toxic’ work cultures. These negative outcomes are equally prevalent where management strategies are actively destructive or tyrannical, where they are simply passive or negligent.   

So, what is ‘good management’? 

Researchers largely agree that good practice in this respect the approach often termed ‘transformational management’ in the literature. ‘Transformational management’ is characterised by  

  • providing a positive, values- led role-model, 

  • communicating a positive vision, alongside high expectations,  

  • encouraging initiative and creative engagement with work 

  • responding to the needs of individuals within a team, through active coaching, skills development, and compassion 

Why it can be hard to be a ‘good manager’ in the screen industries

Unfortunately there are a number of obstacles to good management in the screen industries. These largely fall into three overlapping categories: professional identity, management training, and the structural and cultural context of most screen work. 

“If you accept the job... it's now your responsibility to make this happen. Even if everyone knows is not possible.  So, and that does happen a lot, I'd say ... your job is to kind of convince other people to be on your team, and then they have been given some of the responsibility for this unachievable goal. And then you can get cross with them, because it's not possible. And your boss is cross with you. And that's how it all goes horribly wrong.”

Research participant

Professional identity:

Most screen professionals do not see themselves as ‘managers. People find themselves promoted to these positions on the basis of their creative track record. They often have no meaningful preparation for their management responsibilities – whether in terms of their basic legal obligations or an understanding of ‘good work’ principles or organisational best practice.  

“If you’re good at your job … you get promoted and then… all of a sudden you’re managing other people. But actually, you know, it takes you away from the thing that you are good at, to begin with.”

Research participant

“I think the poor management absolutely comes down to the fact that people have positions of power without ever having any training whatsoever… and I include myself in that. I’ve never had any management training at all. Because I’m a freelancer, who’s going to give me training?


I’ve been trained [in] how to use a camera. I haven’t been trained, for instance, [in] how to deal with a colleague who’s having mental health issues!”

Research participant

Management Training:

Until very recently, this has been practically non-existent in many areas of these industries. Where available, it has often been inaccessible to freelancers, who make up a high proportion of Heads of Department, Producers and other de factomanagers.  Freelancers are largely expected to fund their own training, and undertake it in unpaid time, and so are unlikely to engage unless they see clear career benefits. Employers, meanwhile, who are hiring most of their managers on short term contracts, have no motivation to invest in providing them with expensive training.  

Structural and cultural context:

With increasingly ambitious production briefs and ever-shrinking productions budgets, many managers feel they have neither the time nor the resource to engage with their team members’ welfare or development, while individuals on precarious contracts are not in a position to complain. Meanwhile those managers who do attempt to make adjustments to schedules or other production details in order to protect the well-being of their teams too often encounter resistance form their employers. 

At a cultural level, an ideology of exceptionalism is too often used to justify working practices  that would be deemed unacceptable in any other sector, while individual managers know they will win no brownie points for good management practice in an industry that does not value management skills.  

“There's a sort of historic, cultural issue, which is ... eccentric behaviour is tolerated to a greater degree - there's this assumption that if you're a creative person you're going to be versatile  you're going to be eccentric, you know, you're not going to abide by normal societal rules.... I think it's nonsense.”

Research participant

Some of the challenges managers face 

Our research identified a number of specific challenges to good management practices : 

  • They find it impossible to clearly communicate goals to their teams when they themselves receive mixed messages from above.
     

  • They struggle to give regular constructive feedback due to time constraints but also limited experience or training in this respect.
     

  • They often feel they lack the necessary expertise to support individuals (under equal opportunities legislation, for example) – but even in areas where managers are more confident, they sometimes find their attempts to show consideration for their teams  thwarted by their own superiors. 
     

  • Fair and open recruitment is logistically impossible on factual productions that are greenlit at the last minute with days to crew up – but at the same time a culture that supports a policy of hiring who you know makes it difficult to push back even where schedules allow and managers are minded to do so.
     

  • Once hired, there is no room to work developmentally with team members given the combination of ever shorter  contracts and production pressures that require everyone to hit the ground running.
     

  • Frazzled managers feel they have neither the time nor the expertise to engage in the kinds of timely conflict resolution within their teams that researchers have flagged as critical to avoiding bullying and the development of toxic working cultures.
     

  • Effective performance management is rare. Lack of capacity in terms of either time of expertise meant that, for the most part managers find ways to work around poor performance until the end of an individual’s contract and simply don’t renew the contract or rehire them – with that individual kept completely in the dark as to why.

“I don’t feel like I have enough time to properly manage people and mature people in perhaps the way that they need. And that’s something that really upsets me.”

Research participant

“I think a lot of people in this industry struggle with how to deal with poorly performing personnel. I think there is a tendency to ignore it rather than try to improve the situation . . . reinforcing negative practices in the industry.”

Research participant

The good news

On a more positive note, the industry has seen a lot of positive developments in recent years, with a lot of powerful voices making the case for change. The Workwise initiative is one of these, offering a wider range of resources to professionals at all levels of the industry – and particularly for those who wish to make a positive impact on the wellbeing of others and on the sustainability of these great British industries through their management work. 

Research indicates that the following pro-active management strategies are particularly associated with maximising positive mental health outcomes and minimising bullying and harassment include: 

  • Clear (and ongoing) communication of goals and challenges 

  • Fair and equitable treatment – particularly in terms of recruitment and rates 

  • Regular constructive feedback 

  • A developmental approach to contracting and oversight 

  • Timely resolution of conflicts within teams 

  • Consideration and support for the needs of individuals 

  • Effective performance management where required 

While none of these are straightforward to deploy in a complex working environment, hopefully mangers and prospective managers will find some resources on this site to help you. And where you don’t, please get in touch and tell the Workwise team what it is you need to be a good manager in your areas of the screen industries. 

Last updated 24/04/2025

Dr Christa van Raalte

Associate Professor in Film and Television at Bournemouth University

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